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Message from the programme manager |
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In developing a new Mazda pickup,
our goal was to faithfully inherit
the qualities that earned high
praise and a significant number of
awards for previous generations of
the Mazda B Series pickup, while
also evolving it to become a true
Zoom-Zoom Pickup that brings
customers a new dimension of driving
pleasure.
Mazda’s new Zoom-Zoom Pickup
delivers an exciting blend of
sophisticated design, and
refinement, responsive handling and
dynamic performance, all packaged to
feature outstanding versatility,
comfort and convenience. |
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Sophisticated contours and sporty,
athletic styling reflect a level of
quality and beauty that clearly
distinguish the model as a new
generation. The relaxing, roomy
expanse of the cabin treats
occupants to a level of comfort and
quietness that rivals even passenger
cars. Responsive handling combined
with satisfying engine performance
reminds users what the pleasure of
driving is all about, while still
achieving high fuel efficiency.
Further polish applied to all
aspects related to its role as a
working pickup truck makes loading
and lugging cargo easier and more
convenient, while also improving the
already superb off-road drivability
of the 4WD system. I am confident
that the finished product is one
that customers will find delivers
pleasure and blends well into their
respective lifestyles. Reflecting
our confidence in this new model
that fully embodies Mazda’s
Zoom-Zoom brand DNA of stylish,
insightful and spirited dynamic
performance, we renamed it the Mazda
BT-50 — a new lifestyle-enhancing
concept built for all to enjoy.
The BT-50 has been designed to
ensure that its owners will find
that this new Mazda is easy to own,
a delight to drive and intelligently
designed, as well being able to
count on the BT-50’s vehicle
construction and safety features to
protect their families. |
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